Designer Ariel Okin imbues Maisonette’s new Brooklyn office with an elevated, delightfully playful, and slightly irreverent sensibility.
Photos by Seth Caplan
Imagine your ideal workplace as a kid.
Maisonette’s Dumbo office would blow your expectations out of the water/kiddie pool.
When the children’s shopping site was on the brink of outgrowing their existing office, founders Sylvana Ward-Durrett (a former Vogue alumna), Luisana Mendoza de Roccia, and Phoebe de Croisset tapped designerto capture the spirit of their brand in a larger setting—one that’s playful and luxurious with a dash of irreverence.
“I was so thrilled to be able to work with Maisonette,” Ariel gushes. “Their aesthetic is so elevated and playful, so it was an incredibly fun project from that perspective.”
The first goal: give the office an organized, cohesive feel.
“They had been using a mish-mash of random furniture prior to us working together,” Ariel explains. “They really needed help creating space for their expanding team and keeping the desks flexible for more staff, while making the space feel livable and fun—and not too corporate!”
To evoke the ethos of the brand, Ariel chose products that offer the same sophisticated riffs on childhood, from polka dot patterns in the conference room to muted pastels that are anything but babyish.
In Sylvana and Luisiana’s chic, well-edited office, Ariel opted for the dusty yet rich Pink Ground by Farrow & Ball. Her goal was to change the stereotype that private offices are impersonal by establishing a homier vibe, complete with a jute rug and wooden desk. She also breathed life into the space with plenty of greenery, which pops against the pink walls. In terms of artwork, she embraced Sylvana and Phoebe’s idea to blow up the brand’s ad campaigns into large-scale, photographs—framed by Simply Framed—which can be seen throughout the office.
Another noticeable theme throughout the office is the use of wallpaper, which adds a touch of whimsy to spaces like the entryway and conference room.
“The classic Maisonette doodle print in entryway is a nice homage to the brand’s identity in large scale, it sets the tone off the bat for first-time visitors without being too in your face,” Ariel shares.
Ariel clad the conference room in the Schumacher rain dots print for a playful twist, while also adding a luxe, residential feel with Mid-Century wood chairs draped with shearling. And while the guest seating area is devoid of wallpaper, Ariel managed to imbue the space with a cheerful touch, thanks sunny yellow chairs and peppy photos in chic frames from Simply Framed.
“We wanted to create an area where a guest could sit comfortably while waiting and feel as if they were in a personal living room,” Ariel reveals. “Yellow is very much part of the Maisonette color scheme, so the Joybird chairs in that deep mustard were just perfect blended with the light wood on the cane daybed and the jewel tones in the ad campaign gallery wall.”
It’s the perfect backdrop for daydream-worthy designs to spring to life.