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Step Inside Catbird’s Ultra-Feminine Brooklyn HQ

Step Inside Catbird’s Ultra-Feminine Brooklyn HQ

Step Inside Catbird’s Ultra-Feminine Brooklyn HQ

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Where

Designer Tina Rich worked intimately with Catbird founder Rony Vardi to create a dreamy HQ that so perfectly embodies Catbird jewelry's modern aesthetic, you’ll want to polish up your resume.

The 10,000-square-foot industrial Catbird office elicits unexpected adjectives: feminine, airy. The decor feels not like a contrast to the concrete floors still marked with yellow parking lines, but a perfect pairing. It’s the ideal embodiment of a brand that’s reinvented knuckle rings as a cravable dainty accessory and lands on top of the shortlist for every hip bride-to-be.

After designer Kristen Reifsteck perfected the layout, Homepolish designer Tina Rich began working closely with Catbird founder Rony Vardi to transform the Brooklyn Navy Yard HQ into an enviable home for the constantly growing brand.

“We worked with an amazing architect [Greg Gordon Canaras of League Studio Architects] who handled the build out of the space, and I handled finishes, fixtures, accessories, and furnishings,” Tina explains.  

After many conversations with Rony, as well as visits to the current office and store locations, the brand’s signature sensibility began inspiring Tina’s vision for the space.

“I was really influenced by their pinboards throughout the office, filled with moody images of inspiring woman, botanicals, and nods to New York,” Tina shares. “I knew the new space would need to be relaxed and feminine, with vintage touches.”

For the newest office location, Rony sought a location that reflected where the company is in that moment.

“We knew we needed to invest in a space for today and into the future, where we wouldn’t be beholden to the mercurial New York real estate market, which brought us to an incredible manufacturing setting in the Brooklyn Navy Yard,” Rony says.

She and Tina wanted to preserve the industrial bones throughout, while introducing intimate, personal details that reflect Catbird’s past and present.

“Tina and I worked closely together to make sure that the elements we had carried through in the past few moves were still intact,” Rony recalls. “Tina listened and understood that we didn’t want it to look cookie-cutter and we sourced a lot of one-of-a-kind vintage items to make sure the space felt warm.”

Tina designs commercial spaces with a residential eye, opting for comfortable furniture, personality-filled art displays, and plenty of aesthetically pleasing alternative seating for employees to leave their desks.

The palette was born in one of the breakout rooms. Tina offset a dreamy blue Anthropologie mural, personally selected by Rony, with burnt orange and blushes (without going overboard on millennial pink), and sophisticated materials like caned chairs and a sprawling, custom 10-foot marble conference table.

From there, Tina and Rony added in bold gestures like rattan hanging chairs to take in the BK views, rose sofas to give the seating area a lift, a not-so-subtle Cole and Sons wallpaper in the kitchen, and a bespoke curved, canned reception desk. Brass chandeliers and pottery dot the space, driving home a color scheme pulled straight from a modern ingenue’s capsule wardrobe. A “courtyard” of sorts lets workers unwind among fruit trees and seashells (albeit the later in the form of throw pillows). And in the end, those pinboards got their moment to shine too.

“I really love the main conference room with the blush chairs, marble table, and brass, linear lighting fixture,” Tina explains. “It’s so simple and pretty, and there is a ton of light that floods into the space. We struggled with artwork for this room but landed on a pinboard for their inspiration images, which was the perfect finishing touch.”

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