Raising the Roof(stock) in Oakland

Raising the Roof(stock) in Oakland

Raising the Roof(stock) in Oakland

For Roofstock, an Oakland-based real estate investment startup, office design was essential to company culture, so Homepolish's Savannah Metcalf pulled out all the stops. She even created a hidden speakeasy for the workspace!

Photos by Julia Robbs.

Homepolish designer Savannah Metcalf hit the nail right on the head when we first asked her about her latest commercial project in Oakland, California. “It’s so exciting to work with a brand-new company, because it feels like you’re really impacting the future of the company.” That’s exactly how we view startup design. Of course, she was referring specifically to Roofstock, a real estate investment startup. The company had just taken a floor in the former PG&E Headquarters building in the downtown area for what would be their very first office. As soon as they leased the new space, they brought on Homepolish to design the company culture on the floor.


Over the next couple months, an industrial workspace, appropriate for a startup, came about. Old carpeting was torn out and replaced by polished concrete. A new circulation path was defined throughout the space, highlighted by brass-and-ceramic pendant fixtures. And custom height-adjustable desks ensured that employees would be comfortable.


But the real show-stoppers are in the unseen details. A custom barn door rolls away to reveal an enclosed phone booth, perfect for much-needed privacy. And that plain white bookshelf in the conference room? That, too, is on casters and it gives way to a moody speakeasy. So… You know where to find us!


This was to be Roofstock’s first office space (everyone had previously worked remotely), and they needed Homepolish to help create a space that would really reflect the company culture that they were striving for.

- Savannah Metcalf, Homepolish designer
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