PureWow’s Stylish NYC Office

PureWow’s Stylish NYC Office

PureWow’s Stylish NYC Office


PureWow, a women's lifestyle destination


7000 square feet are transformed from raw space to sophisticated and stylish office for the women's lifestyle site, PureWow.

Photographs by Claire Esparros.

When PureWow reached out to have us design their new office, we were thrilled. If we could pick a website/newsletter to epitomize our best Internet girlfriend it would be this one. She knows all the best restaurants, has a list of fun things to do on the weekends and dresses really well. We paired the PureWow team up with our designers Shelly and Justin and the magic began.

Having just signed the lease on a brand new raw space, the design possibilities were endless. Wanting a sophisticated and modern office with a touch of femininity (like their readers!), Shelly and Justin focused on bringing in clean lines and a black, white and gold color scheme. It’s a huge space (7000 square feet and ten rooms) so the design duo were able to execute on a plethora of different design ideas that they linked together with accessories, color and general stylishness. With furniture from CB2, the office has a cool, modern and elevated feel.

Before you tour the space in the slideshow enter to win a pretty amazing home redesign prize package from us, PureWow and CB2!