Interview: Rumi Neely, FashionToast

Interview: Rumi Neely, FashionToast

Interview: Rumi Neely, FashionToast


Rumi Neely, blogger FashionToast


We talk fashion, Mila Kunis and Kumo the cat with the style star.

Photographs by Tessa Neustadt

If you’re at all interested in fashion and/or have a base understanding of the blogosphere’s totem pole hierarchy then you are familiar with Rumi Neely. Since 2008 she’s been gracing/owning the Internet with her breezy white dresses and sky high heels under the moniker FashionToast. And, like the sandwich ingredient, her style is malleable, endlessly useful and delicious with very few condiments needed. After her LA apartment redesign was complete, we asked her some questions about life as a style icon. She told us about denim cutoffs and what’s next for her blog. Read on!

What was his most unexpected suggestion?

I loved that he introduced me to photographer Matin Zad. His work is so stark and off but really fresh too.

What did you love most about working with your designer ORLANDO?

When I met him we were discussing boys within the first 10 minutes. He’d masterfully rearranged everything in sight within 20. I love the way his brain works, which translates to his casual and very funny writing voice. Every time he came over we had so much fun, even if it was just sitting on the floor Pinteresting.

What are your design inspirations?

Swedish decorators on Instagram (I love @frustilista), Francesco Clemente, bandana print and Big Sur.

What are you doing tomorrow?

Sunday in LA! My favorite. I’ll probably make some decorated mush for breakfast, brush Kumo, answer work emails and make a blog post, rush to Pilates, try to figure out a new way to wear denim shorts, maybe lunch out at Joan’s on Third or <a href="Sycamore Kitchen, drive to the beach with my boyfriend, and go to bed early ’cause that journey back from Africa drained my sleep reserve.

What’s the next big project you’re working on for FashionToast?

Up next is a relaunch – super excited for the new look.

Hey Rumi, you’re celebrated for your excellent taste! Why did you reach out to Homepolish for help?

I hadn’t gotten around to really focusing on decorating my place even though I’d been here for over a year at that point. So the fact that Homepolish would take control and save me was very appealing!

Now that you’re all settled – what part of your redesigned space is your favorite?

Kind of love all of it. The plants add so much to the vibe, spacing out to the St. Frank piece piece is nice, and the woven chairs are perfect to sprawl out and blog from. I just love being excited instead of scared of having people coming over!

Are you a home-cooked or dine out kind of girl?

Breakfast and lunch in, dinner out. I love being home in LA so I have access to all my tools, i.e. Blendtec, espresso machine, and vegetable spiralizer. But I’m so close to all so many of my favorite restaurants gotta take advantage of that too.

Which actor would you want to play you in your biopic?

Hmm. Is there a way to answer this without sounding delusional? Well, who cares. Mila Kunis.

What’s your favorite place?

My bed!

Describe the view from your bedroom window!

Palm trees and roses and open space.

What does your cat Kumo think about the redesign?

He’s all about the dining room chairs. They’re nice and massive so they accommodate his frame quite beautifully.

In this tour:
Living Room