At GQ Headquarters in One World Trade Center, Homepolish's Rhobin DelaCruz created a space that reflects the magazine's motto of "look sharp + live smart" in partnership with Timothy Oulton.
Photos by Heidi's Bridge.
When it comes to the world of men’s fashion coverage, there is one name that stands head and shoulders above the rest: GQ. Having been in business since 1931, the publication has stood the test of time and become an authority on the scene. With parent company Condé Nast’s move from Midtown’s Times Square to One World Trade Center in 2014, the staffers took the 28th floor by storm with clothing racks, shoes, accessories, and all of the paraphernalia of magazine life.
The new headquarters had something noticeably lacking though: a breakout space for the busy staffers. And believe us, every magazine (scratch that, every office) needs a space for relaxation and getting away from the grind. Even if it’s just for a moment. The magazine looked to Homepolish, specifically to designer Rhobin DelaCruz, to create a breakout area that would reflect the brand’s motto of “look sharp + live smart.”
The relaxed and elegant vintage-inspired furniture company Timothy Oulton was brought on as the product partner to impart that sense of timelessness that is so essential to GQ. Driven by a passion for traditional craftsmanship, enduring design, and authentic materials, the furniture company made for a perfect pairing with a long-lasting media outlet like GQ, honing a balance of both heritage and modernity. The space designated was a rectangular area right at the entrance, one wall covered in branding images and the opposite in wall-to-wall storage units. In this small space, Rhobin was able to create what staffers have come to call their “living room.”
Of course, being in one of the world’s most famous office addresses didn’t make the process easy. On installation day, Rhobin and crew spent hours going through 1WTC security with 8 bags of accessories, a side table, and a lamp. He also went through the high-level exec offices to pick up more accessories and art. But in the end, everything came together in a luxe and sophisticated look. You can practically imagine a tailored editor mixing a martini and gazing out upon the sweeping views of the Financial District.
See more in the slideshow!
Rhobin must be a GQ guy, because he seamlessly envisioned the perfect space for us. We love the furniture and design pieces he chose. He also made the process fun!- Pamela Kaupinen, GQ Executive Director of Marketing and Talent Development