For the fifth and final in our series with Homepolish founder Noa Santos, we talk about how Homepolish and the designers in the Homepolish network are different than other interior design companies.
What makes Homepolish different from a traditional architectural firm?
“The biggest difference, aside from the business model itself, is the level of partnership between the designers and clients. We like to say our designers come with the talent but without the ego. We are not presuming to know how people want to live, and we don’t believe that we alone should drive the design concept and aesthetic. We don’t want to craft spaces that look the same (as in ‘Ah, that’s a Frank Lloyd Wright or a Gehry building’). In the end, we want a client to have a housewarming and have people tell them the house reflects them. It shouldn’t look like ‘Homepolish,’ it should look like ‘you.’”
A finished home shouldn’t look like ‘Homepolish,’ it should look like ‘you.’
What additional services, outside of design, does Homepolish offer to people?
“Customer service is a key part of our offering as is the assurance that we’re here to help throughout the process. A design project is so complex. Managing the moving parts of any design projects demands a solid commitment to customer service.”
“For designers , it’s so helpful to have a support team to lean on, not to mention a marketing team that handles photography and press, or puts you in front of a 1M+ Instagram audience. And we aren’t just interested in the emerging designers fresh out of Parsons or Pratt. We’re interested in empowering designers throughout their design careers. Homepolish strives to take care of the arduous tasks involved in the design process, so that the designers can do what they do best: design.”
What do we provide in terms of community for designers?
“Community is an important thing to create across all industries, but unfortunately, due to the nature of the interior design industry, from client competition to trade secrets, there has been a lack of camaraderie. We want designers to have richer connections to each other, to help each other, and by bringing designers together under the Homepolish umbrella where they don’t need to compete for business, there is a greater spirit of collaboration.”
But should there be some proprietary information at Homepolish?
“We’re going so quickly into a world where the sharing economy allows people to take advantage of a bank of knowledge. The value in shared knowledge over the long run dramatically exceeds the need for proprietary information, so we strive to be completely transparent and open to our clients and designers alike.”
How are Homepolish designers different than other designers?
“We expect Homepolish designers to come on board with a level of humility. Take your craft seriously, but keep it fun. Sometimes a client has better ideas than you do–take it as a moment to learn and appreciate that collaboration. Our designers, like a personal aesthetic or space, should strive to constantly evolve, change, and grow.”
Our designers, like a personal aesthetic or space, should strive to constantly evolve, change, and grow.
Ready to start your design experience? Book a Homepolish designer!