This carte blanche was totally transformed into a colorful, on-brand representation of Appboy's awesome app marketing campaigns. Bright sunlight, open areas and mix of mid-century and contemporary furnishings make this midtown office fun and practical for work.
Photographs by Claire Esparros.
Work and play: rarely do they spend time together. Appboy’s NYC office is the colorful exception to that rule. Packed with personality, the space started as an unassuming white box before we arrived with sleeves rolled up. The initial task was to compartmentalize the space by adding conference rooms and phone nooks but keeping the main areas – like the kitchen – open and communal. Homepolish designer Lauren added custom touches like the cute chef-ified Appboy logo in the kitchen and the inside jokes lining the walls. Every detail helps to energize the space and inject the office with the brand’s identity. Even the conference rooms received a dose of fun, getting named via employee votes! The app marketing company is fresh, fun, awesome and deserving of an office worthy of workspace envy.