Eclectic Style Gets Elevated in NoHo

Eclectic Style Gets Elevated in NoHo

Eclectic Style Gets Elevated in NoHo

Homepolish designers Anna Kroesser and Amelia Strat of Kroesser + Strat transformed a sprawling four-bedroom triplex in Manhattan into an ideal contemporary, super-cool entertaining destination.

Photos by Sean Litchfield

Most New Yorkers are faced with a clichéd challenge: to give their apartments the illusion of space when they’ve got a glorified shoebox to work with. But when a couple approached the redesign of their 6,350-square-foot triplex in NoHo, they were met with the opposite obstacle: how to fill all that space with style worthy of loads of entertaining.

Luckily, Homepolish designers Anna Kroesser and Amelia Strat of Kroesser + Strat were up to the challenge.

“The main spaces are huge—tall ceilings, lots of square footage, so it was important to us that it didn’t look like a museum and that the scale of the pieces stood up to the scale of the space,” explains Anna.

Because the couple are avid entertainers who often host events for clients, it was important that sprawling space lends itself well to social environments. Fortunately for Anna and Amelia, collaborating with their client to create an optimal hotspot setting proved to be a breeze.

“We instantly connected with our client and her aesthetic—she has such a calm, cool vibe and that definitely translated through to the design of the space,” Anna shares. “It didn’t hurt that she had a great eye, and knew what she liked.”

It also helped that their client was open to unique floor plan configurations to enhance the flow of the apartment. The living room, for instance, runs long—a spatial challenge for any designer—so Anna and Amelia delivered a clever solution.

“There is a fair amount of seating areas throughout the space already, so we didn’t want it to feel like everywhere you turned there’s another sofa, which forced us to think outside the box,” Anna says. “Enter the ping pong table. We placed the table so it is the first thing you see when you get off the elevator. It’s the perfect introduction to the space.”

Their client wasn’t afraid to make similarly bold choices elsewhere to achieve the elevated boho aesthetic. Amelia and Anna became masters of mixing styles to create the ultimate cool downtown pad.

“We love that we were able to showcase how achievable high-low is,” Anna shares. “For example, the cocktail table is from Apparatus Studio, but the serpentine sectional is from Anthropologie. And they work beautifully together. It doesn’t have to be an all or nothing. You can have a real statement, collectible piece in the same space as a CB2 side table, and ultimately the high-end pieces elevate everything in the best way.”

In addition to a mix of design styles, the apartment also showcases pieces from a range of decades.

“We love finding new pieces that are a nod to the past, specifically the ’60s, ’70s, and ’80s while playing with layers of texture and pattern as seen with the cozy rugs and sheepskins throughout,” Anna reveals.

In fact, the apartment brims with begged-to-be-touched pieces, like a blue curved three-piece sofa, quilted armchairs, and a shaggy wool rug. They also punctuated the spaces with vibrant-hued pieces that lend cheerful color in the space—think bright yellow chairs in the entertainment section and plush, blush-pink ottomans in the TV room.

Prior to moving in, the space already boasted a beautiful kitchen, so Kroesser + Strat focused on creating a complementary dining area that was able to serve as a striking setting for her client’s events. They maximized on the seating by pushing two concrete tables together, which comfortably seats 10.

“To us, the kitchen is the heart of the home, so it was important that it was conducive to a bunch of friends and family being able to hang out and relax, while easily transitioning into a formal dinner setting when necessary,” Anna says.

And entertaining spaces spill into the outdoors, where their client was once again treated to an abundance of space, which includes a downstairs terrance and a roofdeck. In the former, Kroesser + Strat enlisted the help of New Eco Landscapes to help source trees and plants that would create the look of an urban oasis. On the roof, they created more dining areas to satiate her client’s love of grilling. The resulting space includes a long weathered grey table with a mix of black, dusty pink, and woven dining chairs. They also included a fire pit with oversized chairs to really underscore the kick-back feel.

To create a personal oasis for their client and her husband, Kroesser + Strat focused on establishing a calm, serene bedroom complete with a white upholstered bed flanked by two small dressers, which serve as nightstands, and a large-scale shag rug. They also converted a guest room into a glamorous walk-in closet with elevated hardware, a five-tier chandelier, a reindeer-hide bench, and a generously sized blush-pink ottoman.

One of their client’s favorite tucked-away retreats is the moody media room.

“The media room was priority number one since they love watching movies, so we pulled this space together quickly, and it was the first thing delivered to the space,” Anna explains.

They went for a tonal aesthetic to create an enveloping vibe that’s both beautiful to look at and be in. To dial up the feel, they chose a dark paint for the wall and a deep blue oversized sofa. As a finishing touch, they pushed for a burnout car photo that adds a cool edge to room while also tying back to the rich hues—the perfect setting for a cozy night in or entertaining.

“We love that she loves it,” Anna shares. “She was such an intricate part of the process, was enthusiastic and present which made this truly one of the most enjoyable projects we’ve ever worked on.”

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Want more tips on how to master the high/low mix? Read more on how Kroesser + Strat sourced smart for this space here. You can also read more about this space on Lonny.