2017 Color Trend: Millennial Pink

2017 Color Trend: Millennial Pink

2017 Color Trend: Millennial Pink


Homepolish designer Angela Belt decided to schmooze with Behr's VP of Color and Creative Services Erika Woelfel and get to the bottom of why "Millennial Pink" is so popular.

Let’s face it. In the interior design world right now, we are crush’n haaarrrddd on pink. And hey, if you’re not daring enough to paint a whole room in this romantic hue, you have to admit that you’re at least a bit curious about using it on a sofa, a bedspread, or in the kitchen, right? I interviewed paint company Behr’s VP of Color and Creative Services Erika Woelfel to get some answers about this trend.


Do you think Millennial Pink’s popularity has anything to do with how well it complements the Pantone Color of the Year?

“Behr has seen the color pink trend throughout the years in the interior design industry (and it’s popped up in several other industries), so the love affair is nothing new. Behr’s paint colors like Everything Rosy & Life’s A Peach make a fresh pair with mint greens, aqua blues, and sapphire green. Have your doubts? See how Homepolish’s Leah Ring used a pop of pink with green plants to add some life to a corner of her LA home.”


Besides green, what colors do you think complements Millennial Pink the most?

“Pink has an 80s throwback feel, so you can never go wrong with gray. And you know what? We always love a downy white, as Homepolish’s Alex Waidley specified in a San Francisco bedroom. It’ll make any room feel fresh.”


As a color expert in the industry, where have you noticed millennial pink the most in home décor?

“I’ve seen the color in lots of textiles and upholstery at trade shows, and it’s because accessories, such as throw pillows, blankets, and linens, are the easiest way to incorporate a trending color. The color pink has also spilled over into the tech industry with pink tech devices and accessories. But it’s popping up in more permanent places like as an accent wall or larger furnishings.”


But the question then follows, how do you make this color livable and long-lasting in your home?

“Don’t be shy about painting a bedroom, kitchen, or dining room with this playful color, as you can see in this San Francisco dining space by Homepolish’s Annouchka Engel. You should pair pink with some softer neutrals in a room and push the boundaries with your color palette. Also, if you’re attracted to Scandinavian style, think pink as an accent wall with blonde woods to create a contemporary look, just as the dining table in the picture above pairs with the light walls.”


You mentioned that it can be tricky to use pink in a room setting and still make it look adult. What are some design traps we should avoid to make sure a space doesn’t end up looking like a little girl’s room?

“If you’re hesitant about designing with the color pink, then hold back on painting all of the walls in your room with it. Simply focus on balancing them out with other neutrals. If you’re unsure of what shade of pink to choose, always go for the lighter, more dusty tones. Avoid the sharper more poppy tones that might feel dated if you use too much. Definitely avoid mixing some of the jewel tones like purple with this color because then you end up creating another kid’s room. A good example of a mature use of pink is Homepolish designer Tali Roth‘s work for fashion designer Rebecca Taylor. It’s not overwhelming, but it’s quietly integrated with the desk chairs, the art, and even the books.”


For more pink inspiration, check out Homepolish’s guide to shopping for blush accents by designer Jennifer Wallenstein.

In this tour:
Living Room